About

Brad Bush

A 3-time CEO who has sat in your seat, now helping firms put AI to work.

I've spent 25+ years in executive roles where technology strategy meets business reality. CEO three times, plus CCO, CIO, and CMO. I've run a $100M post-merger integration with 200 people, sold companies to private equity, built sales pipelines from scratch and grown them 300%, and held the CIO seat long enough to understand why most transformation initiatives fail. Today I'm deeply hands-on in B2B AI: building agents, deploying LLMs, and helping mid-sized firms separate real capability from hype through the lens of P&L, not code.

Brad Bush, founder of Strategy for AI
Brad Bush Founder, President & Chief Strategist, Strategy for AI 25+ years · $250M+ of transformation led
CEO (also CCO, CIO & CMO)
$100M
Post-merger integration led, 6 months early
25+ yrs
Executive leadership across tech & services
IWAI
Certified AI Consultant & published author
Innovating with AI · Certified Consultant

What it means to be an Innovating with AI Certified Consultant

I'm one of only a few dozen consultants worldwide certified through Innovating with AI's Consultancy Project, selected from a program of more than 1,000 students. The certification vets both academic rigor and hands-on practice across AI strategy, implementation, automation, and consulting best practices.

It is a human-centered, ethics-first standard. Certified consultants are trained to lead real AI initiatives inside real businesses, not just talk about them: scoping where AI creates value, deploying it responsibly, and measuring the whole return. You can confirm the credential in the public consultant directory.

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The Operator's Path

Built by an operator, not a futurist.

The AI market is full of people predicting the next decade and developers hunting for a problem to solve. I focus on the operational reality of next Tuesday. Having led from most angles, the server room and the board room alike, I'm as fluent in EBITDA and sales velocity as in models and APIs.

That perspective came the hard way: scaling a senior-living vertical 400%, running the six-month process that sold a 200-person company to a global PE firm, building a robotics startup from zero to an operational product, and consolidating four merged companies onto one platform while saving $7M a month. I've made the build-vs-buy calls, owned the budgets, and lived with the consequences.

At Strategy for AI, I bring that to professional-services firms (CPAs, law firms, investment banks, commercial real estate, architects, and engineers), designing agentic operating models, deciding which decisions get automated and which stay human, and building the guardrails around them. AI informs judgment; it never replaces it.

Career

Experience leading to Strategy for AI.

Mar 2023 – Jun 2025
Sensori Robotics
Chief Executive Officer
Built an AI-powered autonomous robotics startup from zero. Assembled the founding team and shipped an integrated hardware and software platform in under a year, owning computer vision, autonomous navigation, real-time sensors, and cloud.
Aug 2019 – Jan 2023
Chief Commercial Officer
In-room technology for hotels and senior living, 200+ employees. Drove 11% net growth and 95% pipeline growth, grew a new senior-living vertical 400%, and ran the process that sold the company to a global PE firm.
Apr 2017 – Jul 2019
Carnegie Technologies
Managing Director (CEO), IoT · Chief Strategy Officer
Owned full P&L of the IoT business unit (vision, strategy, team, product, and sales from scratch) and set company-wide strategy across multiple business units. Hired a sales team that generated $8M of pipeline in year one.
Nov 2016 – Jul 2025
Senior Partner, Fractional CIO/CTO
Interim executive roles for companies navigating transitions: tech strategy, AI adoption, and transformation. Chaired steering committees and made build-vs-buy recommendations across mid-market to enterprise clients.
May 2015 – Nov 2016
Dialexa (acquired by IBM)
Chief Operating Officer
Grew pipeline 300% and total sales 150% in 18 months, and built a content-marketing program that lifted lead generation 5×. Operational improvements contributed to the acquisition.
2007 – 2015
GENBAND (now Ribbon Communications)
CMO · Chief of Staff to CEO · SVP Sales Operations · CIO
Four progressive executive roles at a $700M telecom software company. Led a $100M post-merger integration of 200 people across four merged firms, finished six months early and saving $7M/month, then ran global marketing and sales operations. Named a Top 50 CMO to Watch.
1999 – 2006
Chief of Staff to COO
Chief of Staff to the COO of a $30B-revenue global telecommunications company.
1994 – 1999
Sharpsite Interactive
Founder
Created one of the early web application development companies, when the Internet felt like AI does today.
Education
Speaker
  • CxO AI Conference, UT Dallas
  • Institute for Excellence in Corporate Governance, AI for Board Directors
  • Mind and Machines, A Practical View of Agents
  • First Tuesdays Connections, Panel on how businesses can use AI
  • Success Champion Networks, Local chapter teachings
Recognition
Certifications

Credentialed in the tools we deploy.

Beyond the operating experience, certified through Anthropic's official courses and Innovating with AI on the platforms and protocols we build with for clients.

Innovating with AI: AI Consultant Certified badge
Innovating with AI

AI Consultant Certified

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